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A Highly Successful Predictive Modelling Marketing Campaign Slashes Home Mortgage Churn

Banking
Our banking client was becoming increasingly concerned about the number of high value mortgage customers moving to competitors. The agreed strategy was to encourage mortgage customers to stay with the bank, by highlighting alternative deals and ways they can save money on their mortgages. However, to personally contact all mortgage customers would be prohibitively expensive...
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A Highly Successful Predictive Modelling Marketing Campaign Slashes Home Mortgage Churn

Banking
Our banking client was becoming increasingly concerned about the number of high value mortgage customers moving to competitors. The agreed strategy was to encourage mortgage customers to stay with the bank, by highlighting alternative deals and ways they can save money on their mortgages. However, to personally contact all mortgage customers would be prohibitively expensive...
Read more

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