Customer segmentation provides insight of best customers
A major energy company wanted to identify the power consumption patterns of their top 1000 business customers as well as profiling them by attributes such as industry grouping, specific business type, location, size, energy usage and so on.
This information had to be delivered to executives' desktop PC's so that they could "drill" through the layers of information themselves and then implement campaign and activities around marketing, price management and retention
The team at Sysware took less than a month to deliver a prototype business solution (complete with underlying data warehouse) that went a long way towards meeting those objectives.
Based on this success, the executives gave the approval for the prototype to be enhanced into a full-blown enterprise information system. The outcome was increased customer retention, improved profitability through price management of key clients and better utilization of resources